Privacy Policy

1. Data Controller

The controller responsible for data processing on this website is:

If you have any questions about this privacy policy or wish to exercise your data protection rights, please contact us using the details provided above.

2. Data Processing When Using Our Service

You can generally visit our landing page without actively providing personal data. However, certain data is required to use our web app (login-protected area).

2.1 Connection Data

When accessing our service, your browser automatically transmits connection data to our server. This includes:

• Your IP address
• Date and time of the request
• Referring URL
• Browser type, version, and operating system
• Device information

This data is processed to deliver the website correctly and ensure its stability and security. It is not used to personally identify you. The legal basis for this processing is our legitimate interest in secure and functional operation (Art. 6 Para. 1 lit. f GDPR).

2.2 Registration/Invitation, Login, and Use of the Web App

• Data Collected: Email address, username (if provided), company/organization name (if provided), and authentication/session information
• Purpose: Account creation, authentication, provision of the login-protected area, account-related communication (e.g., security-relevant information)
• Legal Basis: Contract fulfillment or performance of pre-contractual measures (Art. 6 Para. 1 lit. b GDPR) as well as legitimate interest in security and abuse prevention (Art. 6 Para. 1 lit. f GDPR)

2.3 Content Input and Usage Data in the Web App

• Data Collected: Content/parameters you enter in the web app (e.g., brand/domain lists, settings, configurations), as well as resulting analyses
• Purpose: Provision of core functionality (AI visibility analysis, dashboards, comparisons), operation, troubleshooting, and further development of the service
• Legal Basis: Contract fulfillment (Art. 6 Para. 1 lit. b GDPR) as well as legitimate interest in stability and security (Art. 6 Para. 1 lit. f GDPR)

3. Cookies and Similar Technologies

We use cookies and similar technologies to ensure the functionality of our service, particularly for login, session management, and security. Additionally, we may use local storage technologies (e.g., Local Storage) for settings (e.g., theme).

3.1 Types of Cookies

• Necessary Cookies: These are required for the core functionality of our website (e.g., session management, authentication, security). The legal basis is our legitimate interest (Art. 6 Para. 1 lit. f GDPR) as well as – where necessary for contract fulfillment – Art. 6 Para. 1 lit. b GDPR.
• Optional Analytics/Marketing Technologies: We currently do not use any analytics or marketing cookies that require consent. Should this change, we will obtain your consent in advance (Art. 6 Para. 1 lit. a GDPR).

3.2 Managing Your Preferences

You can manage and delete cookies in your browser settings. Blocking necessary cookies may impair the functionality of the service.

4. Recipients / Service Providers

To provide our service, we use technical service providers (data processors), e.g., for hosting, infrastructure, authentication, email dispatch (e.g., for account/security functions), as well as operation and maintenance. They receive personal data only to the extent necessary to provide their services.

• Categories of Recipients: Hosting/infrastructure providers, authentication/security services, email service providers, IT operations/support service providers
• Purpose: Delivery and operation of the web app, ensuring login/sessions, account communication, stability and security
• Legal Basis: Art. 6 Para. 1 lit. b GDPR (contract fulfillment) and Art. 6 Para. 1 lit. f GDPR (legitimate interest in secure, stable operation)

Where necessary, we conclude data processing agreements with service providers (Art. 28 GDPR) and agree on appropriate technical and organizational measures.

5. Data Transfer to Third Countries

We generally process your data in the EU/EEA. However, depending on the service providers used, it cannot be excluded that personal data is processed in third countries (e.g., USA). In such cases, we ensure an adequate level of data protection through appropriate safeguards, e.g., through adequacy decisions, the EU-US Data Privacy Framework (if applicable), or EU Standard Contractual Clauses (SCC).

6. Data Retention

We store your personal data only for as long as necessary for the purposes for which it was collected or as required by legal retention obligations.

• Account Data and Account Content: Generally for the duration of service use; thereafter deletion or anonymization, unless legal retention obligations apply.
• Connection and Security Data: Storage for a limited period for security analysis and abuse prevention; thereafter deletion or anonymization.

7. Your Rights Under GDPR

As a data subject, you have the following rights regarding your personal data:

• The right to access your data (Art. 15 GDPR)
• The right to rectification of inaccurate data (Art. 16 GDPR)
• The right to erasure of your data ("right to be forgotten", Art. 17 GDPR)
• The right to restriction of processing (Art. 18 GDPR)
• The right to data portability (Art. 20 GDPR)
• The right to withdraw your consent at any time (Art. 7 Para. 3 GDPR)
• The right to lodge a complaint with a supervisory authority (Art. 77 GDPR)

8. Right to Object

Pursuant to Art. 21 GDPR, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on legitimate interests (Art. 6 Para. 1 lit. f GDPR).

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing as well as against unintended loss, destruction, or damage. However, no data transmission over the internet can be guaranteed to be 100% secure.

10. Changes to This Privacy Policy

We reserve the right to update this privacy policy to reflect changes in our practices or for legal reasons. The current version is always available on our website.